Customer Experience Lessons From The Voice

By Annette Gleneicki, Published December 21, 2012

Read more at http://www.business2community.com/customer-experience/customer-experience-lessons-from-the-voice-0362962#Df2SP95KZ24UmVg8.99

The third season of the hit series The Voice just ended this week, and I’ve been sitting on a blog post for my “Customer Experience Lessons… ” series since the previous season. For obvious reasons. I started to create my own TV series about The Voice (of the Customer) for the post; that didn’t quite work but isn’t dead yet! I’ve rewritten the post three times! Here’s what I’ve ended up with.

Constituents
There are three key constituents of the show: (1) coaches/mentors, (2) artists, and (3) the audience. Each one plays an important part in the show.

In your business, there are many stakeholders, but the three key constituents of the customer experience are (1) employees, (2) customers, and (3) leadership/executives. You could make the connection that the coaches/mentors are the leadership or management team, setting the example for the rest of the organization, driving the customer focus and culture; the employees are your artists; and your customers are your audience.

Coaching
In the early stages of the show, the coaches each choose the artists that will be a part of their teams. Once the teams are set, they coach and mentor their team members, giving them advice and sharing best practices and secrets to success.

Coaching is critical to the growth of your employees, as well to their alignment with the customer-centric focus. Role playing, sharing your expertise, providing feedback, offering opportunities for career development, and recognizing a job well done are all part of coaching. In addition, creating a relationship of mutual trust, showing employees that you stand behind them, and expressing your commitment to their success will improve the employee experience, which, in turn, yields a much better customer experience.

Training
The artists spent a lot of time doing their homework, learning their songs, and practicing in preparation for the show every week.

Your employees must and will do the same. Don’t assume that they know how to deliver great service, especially to your company’s standards. Assume that you need to clearly spell out for them your expectations on how they will interact with your customers and then train them on those expectations. Employees should constantly be learning about your products and services and updating their skills in general, as well, evolving and growing with the business.

Teamwork
While only one person wins The Voice, the artists are split up into teams. Each individual on a team forms a close bond with the other members of their team over the course of their time on the show, as well as with their team leader, their coach.

The same is true for your employees. They are part of a team, whether its their individual departments or the company as a whole. A team collaborates and works together toward a common goal.

Backstory
Every artist on The Voice has an interesting life story, whether it’s a personal tragedy or just an awesome lifelong dream to become the next big pop star. The backstory is part of what creates that connection for the audience with the artists.

In the customer experience world, there are two types of backstories:

    The Customer’s Story. Know your customers. Every customer is unique. Tailor experiences to the customer. You can’t meet their needs until you understand who they are and what their needs are.
    The Company’s Story. Your company’s story is its history, it’s purpose, its reason for being. Everyone, both customers and employees, need to understand the company’s story.

As with the artists, these backstories also for the foundation for the connection between the customer and the brand.

Competition
The show itself is obviously a competition. Artists compete with other artists, but they also compete against themselves, striving to always do better than the previous performance. Coaches and the audience remember.

Customers have choices. Customers remember. Don’t dwell on what your competition is doing; instead, dwell on what you’re doing.

Performance
The Voice is all about the performance, about artists giving their best performances every time they’re on stage.

Your customer experience is only as good as your weakest link, right? Make sure every link, every touchpoint, is delivering a perfect 10 performance. Just like in The Voice competition, consistency is only important once you’re performing at your absolute best, better than everyone else. Once you reach that level, the experience your customers have with your organization must consistently exceed their expectations.

Focus
The artists were missing their families and friends, but they needed to remain focused on the task at hand.

For your business, that focus needs to be on delivering the best customer experience possible. End of story.

Goals
Every single competitor had a goal: to win The Voice. They had dreams of being the next big thing. Many overcame obstacles to be there, to stay true to their dreams, and to achieve their goals.

The goal of a customer-centric organization is to not only meet but to exceed customers’ expectations. Turning customers into raving fans is the ultimate goal. Make sure employees are in alignment; to do so, fall on your brand promise. As I wrote previously: “The brand promise aligns all of the activities of the organization; that promise guides people, processes, products, systems, etc. Everything you do must support and reinforce the brand promise: every product, every person, every interaction, every touchpoint, all of it. Every time.”

Listening
An important component of a music competition is listening, i.e., for the coaches and the audience alike. Coaches are typically listening for pitch, tone, runs, etc., while audience members are listening for great-sounding voices and songs that make them feel something.

You cannot have a customer-centric culture without listening to your customers. Or without really hearing what they are saying.

Feedback
The Voice contestants were constantly receiving feedback about their performances from their coaches and from others around them.

As an organization, you should be encouraging and receiving feedback from your customers. As an employee, you should be receiving feedback from your mentor/manager and from your customers.

The Voice
The name of the show is, obviously, The Voice. Ultimately, the coaches and the audience are looking for the winning voice, the best-sounding artist from all the choices they have. The coaches’ initial votes are truly about the individual voices, as they have their backs turned to the contestants and cannot see them. They hit their buttons to weigh in, to select an artist for their teams. Artists have a choice, if multiple coaches hit their buttons.

Your customers have a choice. Actually, they have lots of choices. They don’t have a button, but they get to weigh in. They get to vote with their wallets.

Your customers have a voice. Bring that voice into all aspects of the organization, to every touchpoint. Make sure it’s heard. And acted upon.

The Journey
The artists who make it into the top 10 have quite the journey – behind them and ahead of them. The journey behind them is much shorter than what lies ahead. Even if they didn’t win the show, they have built a fan base over the weeks and months that will stay with them well into the future. Those artists in the top 5 – 10 will do well and have great careers ahead of them.

The customer experience is a journey, as well. And just like the artists, your company’s journey behind is much shorter than what lies ahead. What lies ahead is a lot of hard work and focus, a lot of learning and improving, a lot of adapting, a lot of communicating and sharing. It’s never-ending. It’s not an easy road, but those that stay the course find that the reward far outweighs the effort to get there.

When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason. -Jerry Harvey
Read more at http://www.business2community.com/customer-experience/customer-experience-lessons-from-the-voice-0362962#Df2SP95KZ24UmVg8.99

5 Traits of Leaders Who Are Ready for Social Good

http://www.forbes.com/sites/meghanbiro/2012/12/09/5-traits-of-leaders-who-are-ready-for-social-good/

Meghan M. Biro, Contributor

‘Tis the season to do good. You might not believe it if you’ve just come from the Mall, but the spirit of good is out there. Perhaps unexpectedly, good deeds and real social change are coming from business leaders who understand that success carries with it the opportunity to exercise social responsibility without the burden of government mandate.

The path to becoming a socially-responsible leader is not as difficult as one might think. It’s a logical extension of the passionate leader’s journey. Not all leaders take it, of course; I could find no real good numbers as I researched this post but my instinct tells me less than 50 percent of successful business leaders go on to contribute to social good in a meaningful way. I’m hoping these numbers continue to increase.

Todd Warren, my fellow Forbes contributor, educator and thought-leader on startup culture, has proposed an awesome post about five attributes of entrepreneurial leaders: vision and dissatisfaction with the present, knowing and taking advantage of one’s unfair advantages, ability to recruit people to extend your vision, flexibility and ability to learn and adapt, and persistence and execution. These attributes are, in my view, the basic requirements for a socially-responsible leader – but wait, there’s more. Warren’s five attributes may make a good entrepreneur but they don’t go far enough to explain why some business success stories – for example Bill Gates – go beyond business success to become social activists and philanthropists. For every Bill Gates there are 20 or 30 Carl Ichans, Mark Cubans, even – and I am a fanboi – Steve Jobs, who achieved enormous personal success and wealth but have not contributed back significantly to society. So how does a business leader transcend personal success and extend his or her skills to the realm of the do-gooder?

I’d argue there are an additional five traits necessary to be a socially-responsible leader:

1) Heightened situational awareness. It’s one thing to be focused on being aware of the business landscape by staying open to ideas to extend and perfect your vision. It’s a different skill to be aware of the world around you. In the movie Scrooged, Bill Murray is completely unaware of his assistant’s life challenges until the ghosts visit him; once his awareness is engaged and the focus expanded from his wants and needs to encompass those of others, he is transformed into a socially-responsible, charitable soul. To become socially responsible, leaders must look beyond themselves to see what motivates, or holds back, those around him. Then he or she can see the need in others – in the world – and turn the intense focus of the entrepreneur to solving larger social problems.

2) Emotional intelligence. Yes, this is one of my favorite themes, for a reason. Until a leader opens
his or her heart and mind to others, turns what is undoubtedly prodigious intelligence and focus outward to understand the challenges of others, there can be no authentic social leadership. If you see an emotionally limited leader doing good works, look for a smart tax advisor standing in the wings.

3) Empathy. This isn’t the same as emotional intelligence. I know lots of emotionally intelligent people who are more cerebral than they are empathetic. They can understand why people behave a certain way, and adapt, but at some level it does not reach them. Empathetic people are open to the world of hurt that exists on the periphery of the world of things; they know not only why people have needs, but also why it is important to meet those needs.

4) Media savvy. This might not seem like an attribute but it is. Look at Bill Gates then look at Steve Ballmer. ‘Nuff said. The media savvy leader has an advantage when he turns his attention to social good. Bono, no stranger to the media or financial success, has done tremendous good because he knows how to work the media to advance his cause. And some media, notably HuffPo and Mashable, are making it much easier for socially-aware leaders to do good. HuffPo’s HuffPost Education Section is a media hub for all things relevant to the country’s failing education system. The brain child of Brian Sirgutz, SVP of Social Impact at The Huffington Post/AOL, HuffPo’s Education Section came about after the media channel’s executive leadership watched the movie Waiting for Superman. It’s a content channel devoted to charting what’s wrong – and what could make it right – in our education system. It may not meet your criteria for doing good, but when you’re a media channel, access is your gift and your gold. Then there’s Mashable’s Social Good content channel. The editors of Mashable, led by Meghan Peters, Community Manager for Mashable, scan the Interwebs for news and evidence of individuals, leaders and organizations dedicating resources to social good. Sometimes all it takes is a light shining on a good act, or a horror, to alert society (and leaders) to the opportunity for social good. PS: My #TChat World of Work Community will be featuring both the talented Meghan and talented Brian this week as we celebrate via social media channels.

5) Selflessness. This is the tough one. Some entrepreneurs and successful (wealthy, not merely well-off) people are not acquainted with selflessness. They do things because their personal calculus tells them there’s a benefit. Maybe it’s the unreconstructed Catholic in me but by my reckoning, you haven’t done a social good if you expect to deduct it on your taxes. You do a social good when you have no expectation of repayment of any kind – we’re not buying indulgences here.
Non-profit, for-profit, individual or business leader – we can all learn a lesson during the festival of light, the season of charity and goodness. Open your hearts and minds before you open your wallets. Charity doesn’t count if you don’t understand the motivation.

 

Secrets of Leadership Success Introduction to the Leadership Success Series

By Susan M. Heathfield, About.com Guide

http://humanresources.about.com/od/leadership/a/leader_success.htm

Key leadership success secrets set the great leaders apart from the so-so leaders in today's organizations. Leadership style is learned from mentors, learned in seminars and exists as part of a person's innate personal leadership skill set developed over years, and existing possibly, from birth. Nature or nurture is a question often asked about leadership. I answer, "yes," because I believe the combination of natural leadership skills and nurture through leadership development defines your leadership style.

Working from personal experience and research, I will define the characteristics of leadership that make great leaders. I envision a series of interlinked articles, each of which focuses on one aspect of leadership.

Leadership differs from management and supervision although some people and organizations use the terms interchangeably. While the definitions of the terms differ, an individual may have the ability to provide all three.

    Supervision means that an individual is charged with providing direction and oversight for other employees. The successful supervisor provides recognition, appreciation, training and feedback to reporting employees.

    Management means to conduct the affairs of business, to have work under control and to provide direction, to guide other employees, to administer and organize work processes and systems, and to handle problems. Managers monitor and control work while helping a group of employees more successfully conduct their work than they would have without her. A manager’s job is often described as providing everything his reporting employees need to successfully accomplish their jobs. One famous quote from Warren Bennis, Ph.D. in On Becoming a Leader distinguishes management from leadership: “Managers are people who do things right, while leaders are people who do the right thing.”

    While a supervisor and a manager may also exhibit leadership skill or potential, true leaders are rare. This is because the combination of skills, personality and ambition essential to leadership are difficult to develop and exhibit. According to Don Clark, on his excellent leadership resource, Big Dog's Leadership Page, Bernard "Bass' theory of leadership states that there are three basic ways to explain how people become leaders. The first two explain the leadership development for a small number of people. These theories are:

    Some personality traits may lead people naturally into leadership roles. This is the Trait Theory.
    A crisis or important event may cause a person to rise to the occasion, which brings out extraordinary leadership qualities in an ordinary person. This is the Great Events Theory.
    People can choose to become leaders. People can learn leadership skills. This is the Transformational Leadership Theory.”

The Transformational Leadership Theory is the one I believe is correct for most leaders today. This belief forms the basis for my thinking about leadership.
The Key Leadership Trait

The first, and most important characteristic, of a leader is the decision to become a leader. At some point in time, leaders decide that they want to provide others with vision, direct the course of future events and inspire others to success. Leadership requires the individual to practice dominance and take charge. If you choose to become a leader, whether in your workplace, community or during an emergency, the discussion of these characteristics will help you formulate the appropriate mix of traits, skills and ambition. Successful leaders choose to lead. Unlike Keanu Reeves as Neo in 1999’s smash hit, The Matrix, you get to decide whether you are “the one.” The first characteristic of a leader is Choice - leaders choose to lead.
Characteristics of a Successful Leadership Style

Much is written about what makes successful leaders. I will focus on the characteristics, traits and actions that, I believe, are key.

    Choose to lead. (Current article - you are here.)
    Be the person others choose to follow.
    Provide vision for the future.
    Provide inspiration.
    Make other people feel important and appreciated.
    Live your values. Behave ethically.
    Set the pace through your expectations and example.
    Establish an environment of continuous improvement.
    Provide opportunities for people to grow, both personally and professionally.
    Care and act with compassion.